Desk। Online shopping increases the need to make your social media presence. Marketing your product and services digitally helps you to reach out to people in a remote area. Today we are going to learn about what is digital media marketing and the strategies to get your business to new heights.
What is digital marketing?
Whenever you use the internet to inform people about your brand, it is none other than you’re doing digital marketing. You can use any type of digital marketing channel that as social media, email, or content marketing to engage potential consumers.
Why these days digital marketing very important?
There are many reasons to move towards digital marketing. It is a more affordable way to reach a wider audience and directly engage with people online. You can also gather valuable insights from digital marketing campaigns so you can make better decisions.
Let’s go deeper to understand why and how digital marketing works to give your business new height…
1. Content Marketing
Content marketing is the art of using a storyline with valuable information that attracts your target audience. The effects of content marketing are long term and it unknowingly forces your audience to take a profitable action. The key to an effective content marketing strategy is to build healthy relationships with the target audience rather than the posing.
Content marketing aims at building strong relationships with potential customers and becoming a partner rather than an advertiser.
2. Search Engine Optimization (SEO)
SEO is the process of using organic tactics to rank high on the search engines. It is a natural and effective way of getting traffic to your website from the search engine results page (SERP).
SEO is often grouped under these categories as listed below:
a) On-Page SEO
It is nothing but optimizing a web page to target a specific search query and rank high on the search engines. It can be achieved by doing various activities like keyword research, content creation, and keyword optimization on any particular topic.
b) Off-page SEO
It is carried out to build the reputation of a web page by linking your web pages with other quality websites. By doing this you make the search engines trust your content on the website. This increases the reputation and reliability of your web page on search engine page results.
Though SEO has become challenging day by day, it is still one of the best channels for the B2B.
3. Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a paid technique to gain attention to the brand by appearing high on search engine results page results. This strategy is also called paid search or pay-per-click (PPC) marketing.
This technique involves various activities such as setting up the ads, optimizing the ads, setting your budget and most importantly placement of the ads. Google supports paid advertising on its search engine and partners named Google Ads.
Its impact is immediate and as soon as you launch your campaign, you can see your ads showing on the SERPs. With SEM, you will have the luxury to define your target audience and you can filter them based on age, interests, location, habits, and other needs.
4. Social Media Marketing (SMM)
Social Media Marketing is the process of gaining traffic or attention from social media sites by posting relevant content to your target audience. Some of the popular social media sites include Facebook, Instagram, Twitter, YouTube, LinkedIn, Reddit, Snapchat etc.
Each platform has its own set of rules to market your product or service, and it requires a unique approach and strategy to impact your audience.