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Join NowBihar Assembly Election 2025: With the high-stakes Bihar Assembly elections just around the corner, the Bharatiya Janata Party (BJP) has fully engaged its formidable election machinery, launching a colossal digital offensive designed to dominate the narrative from the ground up to the social media sphere. In a move that signals a massive scaling-up of its high-tech electoral strategy, the party has unveiled the ‘Modi Mitra Digital Yoddha Abhiyan’ (Modi’s Friends Digital Warrior Campaign), an ambitious plan to recruit a 2.5 million-strong volunteer army to carry its message directly to every voter.
This campaign represents a strategic effort to amplify the achievements of the National Democratic Alliance (NDA) government, led by Prime Minister Narendra Modi. The core mission of these ‘Digital Warriors’ is twofold: to disseminate detailed information about the government’s welfare schemes, development projects, and landmark achievements, and to proactively counter and dismantle the narratives pushed by opposition parties on social media platforms. By connecting with millions of people in the digital world, the BJP aims to ensure its version of events reaches every household and every individual, leaving no room for counter-messaging.
An Unprecedented Scale of Digital Mobilization
The sheer scale of the ‘Modi Mitra’ initiative is staggering. The BJP has set a target of recruiting 2.5 million “Modi Mitras” across the state of Bihar. This breaks down to a meticulously planned micro-strategy of enlisting 10,000 ‘Digital Yoddhas’ in every single assembly constituency. This grassroots digital army will be tasked with taking the government’s report card directly to the people, effectively creating a powerful feedback and dissemination loop that bypasses traditional media. The objective is to make it easier to deliver the message about government schemes and to neutralize the opposition’s campaign rhetoric before it can gain traction.
Joining the Digital Army: A Simple Missed Call
The mechanism for recruitment has been designed for maximum reach and simplicity. The BJP has issued a dedicated mobile number—9582157157—for the campaign. Any individual who wishes to become a ‘Modi Mitra’ can simply place a missed call to this number to enroll themselves in the initiative.
This low-barrier entry point is crucial in a country with deep mobile penetration. Upon joining, these volunteers will be integrated into a communication network, receiving regular WhatsApp updates, content, and talking points directly from the party. This streamlined process allows the BJP to rapidly build and activate its volunteer base, turning supporters into active digital campaigners.
The BJP maintains that this campaign transcends mere electoral tactics. According to party sources, the ‘Modi Mitra’ campaign is envisioned as a powerful tool for “Jan-Jagran” (mass awakening), using the pervasive reach of social media to ensure the NDA government’s vision and accomplishments are communicated to every citizen.
The Mastermind Behind the Digital Blitz
The architect behind this sweeping digital strategy is Amit Malviya, the national convener of the BJP’s influential IT and social media cell. Known for his aggressive and effective digital campaigns, Malviya has designed this initiative to be a key pillar of the BJP’s re-election bid in Bihar. By leveraging technology and a massive volunteer network, the party is preparing for a high-intensity information war in the run-up to the election announcement, which is expected next month. This campaign is a clear indicator that the battle for Bihar will be fought as much on smartphones and social media feeds as it will be on the ground.
